Latest Articles

20 Apr 2018

Performance Marketing dictionary — 33 terms you need to know

Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations. Imagine hearing something like: “can you send me in-house CPA

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Candidate Experience Performante - Tina Toutounchi
01 Mar 2018

#CandidateExperience

„How would you rate your contact with a recruiter?” In the era of an employee market, low unemployment rate and the war for talent, most of you probably already know

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digital campaign
06 Feb 2018

6-step checklist before launching a campaign as an affiliate

Affiliates, publishers and networks are launching and starting to run new campaigns almost every single day. It is something that sometimes goes in a very automated way: asking your advertiser,

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bruno i fred
25 Jan 2018

Beyond Awareness: Marketing Your Digital Product With Measurable Results

Think “sell” — what comes to mind? Shipping, warehousing and a number of other cost-related matters that bring you a major headache. But wait, the heading of this article says

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DSC9348-insta
16 Jan 2018

How your company can support young people in getting into the creative industry?

So, you want to hire young, creative and passionate people intrigued by the world of marketing, but you’re afraid that they don’t have enough experience? How can your company in

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OLYMPUS DIGITAL CAMERA
08 Jan 2018

How to prepare for your performance campaign?

New Year, new resolutions and challenges. Every beginning of the year is a time of preparation and planning. And perhaps during this year you plan to launch a new online product

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DSC9510-1
15 Dec 2017

5 Things You Should Ask Your Performance Agency Before Launching a Campaign

So, you have a service to promote or a product to sell and look for a “Santa’s helper”, preferably specializing in performance marketing, to create a performing ad campaign that

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Maria Dulnikiewicz 3
30 Nov 2017

Is performance marketing for everyone?

The popular belief is that performance marketing is a very well-known concept. When I look at my Clients and Traffic Providers, I can see that everyone understands this notion slightly

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