Dawid Wnuk
Author Archive

Dawid Wnuk

An experienced manager and leader in the field of interactive / integrated communication with over 40 international and regional advertising awards (be.net/dawidwnuk).

Head of the Creative Communication Division at Performante worldwide-operating interactive advertising agency (performante.com).

A firm believer in forging lasting and meaningful brand-consumer connections as a route to customer loyalty - a cornerstone of every brand's long-term growth.

Outside of marketing - an award-winning fine art and journalistic photographer (dawidwnuk.com) as well as lover, performer and writer of both music and literature.

Autonomous car
13 Feb 2017

Autonomous cars: the present, the future and the marketing

One of the hallmarks of humans’ technological progress is making things that, while still serving mankind one way or another, do not need any of its members to operate. It

Micasa app
01 Apr 2016

MICASA: A Story Behind An App

Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? Yes, it can. Is the app (or the

Lego mini figures protesting in front of Big Ben against Shell drilling for oil in the Arctic
11 Mar 2016

Cannes Lion: 
Species Migration Map (part 3/3 – Changing The World)

Seth Godin, a famous marketing guru and accomplished author is of the viewpoint, that “…our job is to make change. Our job is to connect to people, to interact with

21 Dec 2015

Cannes Lion: 
Species Migration Map (part 2/3 – Content)

“What really decides consumers to buy or not to buy is the content of your advertising, not its form. “ Are those words by David Ogilvy, the undisputed legend of

How to get what you want from your ad agency
10 Nov 2015

How to get what you want from your ad agency

Surely you know this feeling: your agency charges you a fortune (at least compared to your budget) for creative work which doesn’t provide the results you expect. Their ideas are far

Content Marketing
02 Oct 2015

Content Marketing: 
the Shades of Gray

Content marketing, the family’s new favourite child, is raising a lot of excitement in the industry, as well as a lot of questions. I’ll try to answer some of the

Cannes Lions 2015
23 Sep 2015

Cannes Lion: Species Migration Map (part 1/3 – Innovation)

“To change is difficult. Not to change is fatal.” Such were the words of a controversial clergyman, who lived in the 19th century. Which is surprising, since those words have