All posts in

Creativity

Out of the box. So far you don’t even see the box anymore.

Autonomous car
13 Feb 2017

Autonomous cars: the present, the future and the marketing

One of the hallmarks of humans’ technological progress is making things that, while still serving mankind one way or another, do not need any of its members to operate. It

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marketing-man-person-communication (1)
12 Oct 2016

How to generate traffic and leads through blog in content marketing activities

Sales is a challenging profession and blog gives the opportunity to establish and build relationships with potential clients. This is also a chance to build a positive image as well

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Micasa app
01 Apr 2016

MICASA: A Story Behind An App

Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? Yes, it can. Is the app (or the

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Lego mini figures protesting in front of Big Ben against Shell drilling for oil in the Arctic
11 Mar 2016

Cannes Lion: 
Species Migration Map (part 3/3 – Changing The World)

Seth Godin, a famous marketing guru and accomplished author is of the viewpoint, that “…our job is to make change. Our job is to connect to people, to interact with

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Post
15 Jan 2016

Underrated follow up

Follow up is one of the tools which connects a PR consultant with a journalist. Or at least should connect, because many PR consultants (especially beginners) avoid follow up like

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e2d3e
29 Dec 2015

A MARKETER’S CONFESSION: ARE WE DEVILS OR ARE WE ANGELS?

Is marketing moral? Do we make people buy stuff they don’t need or do we cater to their deepest needs and desires? What’s our profession really about? One might say…¨We

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Depositphotos_49540187_original
21 Dec 2015

Cannes Lion: 
Species Migration Map (part 2/3 – Content)

“What really decides consumers to buy or not to buy is the content of your advertising, not its form. “ Are those words by David Ogilvy, the undisputed legend of

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Depositphotos_33265327_l-2015
13 Oct 2015

Use your flaws – how to sell more being transparent

As marketers, we have all been there: staring at a product, wondering how to turn it into THE product. Going through all its wonderful features, figuring out how to convince

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Content Marketing
02 Oct 2015

Content Marketing: 
the Shades of Gray

Content marketing, the family’s new favourite child, is raising a lot of excitement in the industry, as well as a lot of questions. I’ll try to answer some of the

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SplitShire-8881
26 Sep 2015

Lights, camera, action! Video in online communication strategy.

Video Marketing is definitely one of the main trends of 2015 in Digital Marketing and it should be absolutely included in the Marketing plan of any company as it can

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