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New ideas are good. Why? Because they are good and new.

Cybersecurity - fraud traffic
22 Feb 2017

Better safe than sorry

Surely, everyone will agree with the statement that modern digital marketing offers infinity of possibilities when it comes down to the promotion of products and services. There are various channels

Autonomous car
13 Feb 2017

Autonomous cars: the present, the future and the marketing

One of the hallmarks of humans’ technological progress is making things that, while still serving mankind one way or another, do not need any of its members to operate. It

Micasa app
01 Apr 2016

MICASA: A Story Behind An App

Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? Yes, it can. Is the app (or the

Lego mini figures protesting in front of Big Ben against Shell drilling for oil in the Arctic
11 Mar 2016

Cannes Lion: 
Species Migration Map (part 3/3 – Changing The World)

Seth Godin, a famous marketing guru and accomplished author is of the viewpoint, that “…our job is to make change. Our job is to connect to people, to interact with

17 Feb 2016

The new dimension of the Online Marketing: the Bitcoin Market.

Actually the society  doubts about the current model of promotion in the digital environment, and the Marketers are more and more worried about this perception. By instance the recent statement

15 Jan 2016

Underrated follow up

Follow up is one of the tools which connects a PR consultant with a journalist. Or at least should connect, because many PR consultants (especially beginners) avoid follow up like

21 Dec 2015

Cannes Lion: 
Species Migration Map (part 2/3 – Content)

“What really decides consumers to buy or not to buy is the content of your advertising, not its form. “ Are those words by David Ogilvy, the undisputed legend of

27 Nov 2015

Does your brand need to be on Instagram?

Instagram is a simple and funny way to capture the instants of your everyday life in photos or videos and share them online with your family, friends or whoever you

05 Nov 2015

Twitter favorites are changing to Twitter likes

The most used social media platforms are constantly trying to find the best way to engage their users, for this reason changes are something we are getting used to. For instance, Facebook

Content Marketing
02 Oct 2015

Content Marketing: 
the Shades of Gray

Content marketing, the family’s new favourite child, is raising a lot of excitement in the industry, as well as a lot of questions. I’ll try to answer some of the