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Inspiration

Let’s admit this. Sometimes others do things right as well.

third
11 Jul 2017

Moving to a new office – case study by Performante.

“Don’t forget about your employees” First of all, I wanted to tell you why we decided to change the office and start our big project of relocation. Our old office

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Phone_new
25 Apr 2017

Because I like to work with people

“My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on

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marketing-man-person-communication (1)
12 Oct 2016

How to generate traffic and leads through blog in content marketing activities

Sales is a challenging profession and blog gives the opportunity to establish and build relationships with potential clients. This is also a chance to build a positive image as well

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Candidates running
04 Aug 2016

How to attract candidates with unique competences to your Company

We hear a lot about how the candidate should attract the employee with his impressive CV or behaviour during the interview in order to meet the requirements and expectations. However,

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Lego mini figures protesting in front of Big Ben against Shell drilling for oil in the Arctic
11 Mar 2016

Cannes Lion: 
Species Migration Map (part 3/3 – Changing The World)

Seth Godin, a famous marketing guru and accomplished author is of the viewpoint, that “…our job is to make change. Our job is to connect to people, to interact with

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e2d3e
29 Dec 2015

A MARKETER’S CONFESSION: ARE WE DEVILS OR ARE WE ANGELS?

Is marketing moral? Do we make people buy stuff they don’t need or do we cater to their deepest needs and desires? What’s our profession really about? One might say…¨We

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Depositphotos_49540187_original
21 Dec 2015

Cannes Lion: 
Species Migration Map (part 2/3 – Content)

“What really decides consumers to buy or not to buy is the content of your advertising, not its form. “ Are those words by David Ogilvy, the undisputed legend of

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3838125863_0a94309a63_o
27 Nov 2015

Does your brand need to be on Instagram?

Instagram is a simple and funny way to capture the instants of your everyday life in photos or videos and share them online with your family, friends or whoever you

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How to get what you want from your ad agency
10 Nov 2015

How to get what you want from your ad agency

Surely you know this feeling: your agency charges you a fortune (at least compared to your budget) for creative work which doesn’t provide the results you expect. Their ideas are far

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Depositphotos_33265327_l-2015
13 Oct 2015

Use your flaws – how to sell more being transparent

As marketers, we have all been there: staring at a product, wondering how to turn it into THE product. Going through all its wonderful features, figuring out how to convince

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