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Let’s admit this. Sometimes others do things right as well.

13 Oct 2015

Use your flaws – how to sell more being transparent

As marketers, we have all been there: staring at a product, wondering how to turn it into THE product. Going through all its wonderful features, figuring out how to convince

Cannes Lions 2015
23 Sep 2015

Cannes Lion: Species Migration Map (part 1/3 – Innovation)

“To change is difficult. Not to change is fatal.” Such were the words of a controversial clergyman, who lived in the 19th century. Which is surprising, since those words have