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Phone_new
25 Apr 2017

Because I like to work with people

“My internet connection doesn’t work.” “I want to make a formal complaint.” “There is a small mistake in my contract.” Being in any situation that requires me to rely on

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Cybersecurity - fraud traffic
22 Feb 2017

Better safe than sorry

Surely, everyone will agree with the statement that modern digital marketing offers infinity of possibilities when it comes down to the promotion of products and services. There are various channels

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Autonomous car
13 Feb 2017

Autonomous cars: the present, the future and the marketing

One of the hallmarks of humans’ technological progress is making things that, while still serving mankind one way or another, do not need any of its members to operate. It

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Micasa app
01 Apr 2016

MICASA: A Story Behind An App

Can being an avid, albeit malcontent, gamer and a hypocritical self-described male feminist amount to an idea for a society-changing mobile app? Yes, it can. Is the app (or the

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Lego mini figures protesting in front of Big Ben against Shell drilling for oil in the Arctic
11 Mar 2016

Cannes Lion: 
Species Migration Map (part 3/3 – Changing The World)

Seth Godin, a famous marketing guru and accomplished author is of the viewpoint, that “…our job is to make change. Our job is to connect to people, to interact with

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e2d3e
29 Dec 2015

A MARKETER’S CONFESSION: ARE WE DEVILS OR ARE WE ANGELS?

Is marketing moral? Do we make people buy stuff they don’t need or do we cater to their deepest needs and desires? What’s our profession really about? One might say…¨We

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Content Marketing
02 Oct 2015

Content Marketing: 
the Shades of Gray

Content marketing, the family’s new favourite child, is raising a lot of excitement in the industry, as well as a lot of questions. I’ll try to answer some of the

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SplitShire-8881
26 Sep 2015

Lights, camera, action! Video in online communication strategy.

Video Marketing is definitely one of the main trends of 2015 in Digital Marketing and it should be absolutely included in the Marketing plan of any company as it can

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