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Lego mini figures protesting in front of Big Ben against Shell drilling for oil in the Arctic
11 Mar 2016

Cannes Lion: 
Species Migration Map (part 3/3 – Changing The World)

Seth Godin, a famous marketing guru and accomplished author is of the viewpoint, that “…our job is to make change. Our job is to connect to people, to interact with

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e2d3e
29 Dec 2015

A MARKETER’S CONFESSION: ARE WE DEVILS OR ARE WE ANGELS?

Is marketing moral? Do we make people buy stuff they don’t need or do we cater to their deepest needs and desires? What’s our profession really about? One might say…¨We

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Content Marketing
02 Oct 2015

Content Marketing: 
the Shades of Gray

Content marketing, the family’s new favourite child, is raising a lot of excitement in the industry, as well as a lot of questions. I’ll try to answer some of the

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SplitShire-8881
26 Sep 2015

Lights, camera, action! Video in online communication strategy.

Video Marketing is definitely one of the main trends of 2015 in Digital Marketing and it should be absolutely included in the Marketing plan of any company as it can

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